Pakistan Fashion Week London’s 10th edition rocked the fashion world

Pakistan Fashion Week London is the brainchild of Team Riwayat which is headed up by directors from across Pakistan, India and the United Kingdom. Riwayat’s journey has been a rich one so far, and the 10th edition of PFW London took place at the Sheraton Grand Park Lane, a five-star Art Deco hotel in the heart of London’s Mayfair on the 26th and 27th of November 2016.

 The show showcased 30 top designers from the subcontinent and beyond, with the two-day event focussing on latest trends in Asian designer-wear including contemporary and formal / bridal / resort selections.

Some of Pakistan’s top designers showed their latest collections at the event, including Deepak Perwani, Maheen Khan, Shamaeel Ansari and Agha Noor. The show itself was hosted by the very talented and renowned TV host Hajra Lalljee.

Riwayat were honoured to welcome to the event Pakistan’s High Commissioner, His Excellency Syed Ibne Abbas as well as Ambassador Tehmina Junjua, the Permanent Representative of Pakistan to the United Nations. 

Riwayat were also delighted that the cast of the film Dobara Phir Se were present at the grand opening show. This included actors Tooba Siddiqui, Hareem Farooq and Sanam Saeed as well as its renowned director Mehreen Jabbar.

 The show was enhanced by some of Pakistani top models including Fouzia Aman, Eshal Fayyaz, Hira Ejaz, Sana Fakhar and the TV star Fia Khan. Sana Khan, the famous film actor, walked the catwalk for designer Moazzam Abbasi alongside some very talented British models. Nabila, the famous stylist from Pakistan, styled the models for the ramp shows.

The fashion shows were followed by an exhibition by the designers, which is an integral part of our event. The exhibitor’s hall that played host to the designers’ collections was packed to capacity on both days, with fashionistas and others flocking in to grab next season’s fashion statements. Also present on the event were a large number of fashion bloggers and celebrities from countries around the sub-continent.

Riwayat’s success in our tenth impeccable fashion event has been stupendous, and we would like to thank the support of the Pakistani High Commission London, ARY Digital, Patron Sponsor Movements by Collectibles, Benysh Kahn, The Hair Club and  Farani-Javid-Taylor Solicitors.

Riwayat’s mission is to present the best of Pakistan’s fusion of east-west fashion under a western roof. PFW10 has successfully managed to excite and captivate a global audience with the creative geniuses that are the cream of Pakistan’s fashion designers.

 The list of designers at PFW10 is as follows: 

Abdul Samad, Agha Noor, Ahsan’s Menswear, Aisha Imran, Ayesha Aejaz , Bombay Wala, Braathii by Huma Nassr ,Brands by Bombay Stores, Diana Walkiewicz, Deepak Perwani, The Fashion Factory by Amna Farhan, Hamna Amir, Komal Nasir, Maheen Khan, Majid Silk Center, MaazJee, Moazzam Abbasi, NainiQa Farah London, Nazish Kidwai, Nickishey by Moonam Amir, NIKH by Iram Noman, Noman & Bhaiya, Rana Noman,Rizwan Ahmed, Sadaf Amir, Sanori by Sadia Sayed, Sahar Atif, Shamaeel Ansari and Zeshan Bariwala .

Credits:

Event Produced by: Riwayat Ltd @riwayatuk

Choreography: Hajira Ahmad @ EBH @eventsbyhajira

Official Photography: Shahid Malik @iamshahidmalik

Head Stylist: Nabila @nabila_salon

Hair and Make-up supported by Saima Kiran @saimakiran

PR by Enigme Internationale @enigme_internationale & Savy PR