Over the last 20 years, many events have celebrated the British Asian community across the United Kingdom. From local Melas to Desi Concerts, from star-studded awards to community awards, to film premieres, and so many others. Most lasted a few years, while the rest disappeared without anyone noticing.
However, in 2008, an award ceremony was launched, branded as the PAA Pakistan Achievement Awards, which became a trendsetter within the community as the face and voice for overseas Pakistanis. For some, this platform was considered a bridge between Pakistan and Pakistani communities in the UK.
Now, people expected the PAA to last no more than a year or so, as controversies emerged and being labeled a community award was itself challenging.
Surprisingly, on 14th August 2026, PAA celebrated its 16th year with a better and bigger audience and perhaps a more rewarding one.
Under Samara Events UK, A. Haque has managed the event to celebrate the community’s achievements, both professionally and personally. Considering the roadblocks that an individual faces in holding such an event, it is not easy.
I’ve been honored to be part of this wonderful award ceremony ever since it started, attending each of the first ten celebrations. Whether serving as a judge, a host, or a special guest, I’ve cherished every moment. It’s truly one of the most fantastic events for making meaningful connections and gaining well-deserved recognition.
Some recognized and renowned personalities from Pakistan endorsed the ceremony by highlighting the strong bond between the two countries.
This year, the ceremony paid tribute to the iconic Late Nazia Hasan, which was the highlight of the event. Among the guests were British MP’s and other members of the British Pakistani Business Community.
A notable highlight of the ceremony was the inauguration of the British Pakistani Power 100, which showcases the most influential and impactful UK and Pakistani individuals. I am pleased to be featured in the inaugural issue, alongside numerous friends and colleagues from the past two decades, as well as a few emerging figures shaping the future of the UK Pakistani diaspora.
London is a city for dreamers who hope to make it big someday, and that is one thing that keeps the community together.
For more than two decades, I have attended events and community gigs where people support each other, celebrate one another, and make way for the next generation to take over.
I celebrate not because I win; I celebrate because everyone is a winner!!
Surely, the winner takes it all 😊
