Mobile apps have become an indispensable part of our lives. From diet and exercise to making financial transactions, there is a mobile app available for everything. There is no denying that mobile apps have changed the way we live and work.
Every business and entrepreneur wants to develop a mobile, either for their business or convert their idea into reality. The app can be developed but it is hard for businesses to keep users engaged and retain them for the long term.
There are millions of apps available on app stores, due to which the competition has got very tough. It is estimated that around 3-4% of apps are used 12 months after they were downloaded. This is only a fraction of the total number of apps that users download. For this reason, we will be exploring some unique strategies that can help you keep your mobile app users engaged and prevent them from uninstalling your app.
Make Your App Easy To Use
One of the most important things that you must focus on to keep your mobile app users engaged with your app is to make your app easy to use. If your app is not easy to use, is too complex, asks for unnecessary information, or there is too much content to go through, users wouldn’t even bother using such an app more than once.
Your mobile app should have a user-friendly interface, clear navigation, and intuitive design along with a simple onboarding process so that users can start using the app right away.
Your App Should Load Quickly
User behavior has changed and users nowadays expect a mobile app to load within 2-3 seconds. If a mobile app does not load in that time, most users would only try that app once. If your app takes a long time to load, there is a potential risk of losing customers because people are highly impatient nowadays and they don’t like waiting.
Therefore, to keep users with your mobile app, you will have to make sure that your app is fast-loading. A slow-loading app can make users so frustrated that they will end up deleting it, which is the reason why fast-loading apps, such as Scrabble Word Finder are highly popular among users.
Use Push Notifications
Push notifications are another effective way to keep users engaged and remind them of your mobile app. It is very easy for users to forget about a certain app because of their hectic routine, so make sure to use push notifications to notify users of new content, promotions, updates, and changes made to your app.
Keep in mind that don’t overuse push notifications because it can lead to users getting annoyed, as a result of which users will either disable notifications from your app or uninstall your app.
Use Social Media
Social media has become a very powerful tool for everyone and likewise, you can use social media for engaging your mobile app users. You can use social media platforms like Facebook, Twitter, and Instagram to connect with your users, interact with them, hold contests & surveys, and provide a sneak peek at upcoming features in your mobile app. By doing so, you will be keeping your users engaged and increasing the user engagement rate of your mobile app.
Offering gamification to your users is a great way to keep them engaged and encourage them to keep coming back to your app and using it. By using game elements in non-game apps like Anagram Solver, you will be able to increase user engagement. Gamification is so effective that it is even used in marketing to increase user engagement with ads and encourage users to download a game or app.
You can use elements of gaming, such as points, rewards, and leaderboards, to encourage users to complete tasks and engage with your app. This will increase both app engagement, as well as app retention.
Add New Features Frequently
No matter how popular your app is, there will come a time when users will get bored of it unless you regularly introduce new features to keep users happy and busy. With time, you should introduce new features and evolve your app to keep up with the market’s trends.
Apps that offer unique features or new functionalities are the ones that users will most likely keep on their mobile phones and use regularly. Even a mobile app as popular as WhatsApp wouldn’t have survived if the developers hadn’t added new features such as group chats, video calls, statuses, etc to the app.
Therefore, if you really want users to keep coming back to your app, you will have to offer them unique and new features frequently that will keep them from getting bored with your mobile app.
Fahad is an entrepreneur and a marketing enthusiast who loves to write on trending topics. He loves travelling & playing tennis is what he does in his leisure time. He tweets @fahad164.
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