One of Pakistan’s leading fashion and lifestyle consultant, Maria Asif Baig launched her brand MANARA with its debut Eid Festive Luxury Lawn Collection 2018, Daastan Dosti Ki through a media preview followed by iftaarat The Nishat Hotel.
Available for pre-booking at https://www.facebook.com/manarabymaria, MANARA’s debut luxury lawn collection Daastan Dosti Ki is inspired by, and dedicated to, Maria’s friends who each in their own unique way contributed to the making of MANARA, to this journey of highs and lows and the strength that lies in it. Daastan Dosti Ki is an ode to this friendship. The collection features a bold play of colours and intricate embroideries in the brand’s signature singular aesthetics. A luxury lawn line distinguished featuring exclusively developed hand woven fabrics, unique techniques of print and addition of handcrafted skills such as mukesh and crochet.
The evening was attended by celebrities, socialites and media personalities alike including actress Mira Ansari, models Waleed Khalid, Cybil Chaudhry, Nooray Bhatti, Rubab Ali and Alisha Khan to name a few. The event management for the event was done by Arya Events with public relations by Lotus.
A graduate of the prestigious Pakistan Institute of Fashion and Design, an affiliate of La ChambreSyndicale De La Couture Parisienne France, Maria started her career as part of the creative team at HSY. After working as the Head of Design Team for HSY for several years, she decided to branch out independently into the fashion and textile market. Maria is the Founding Director of the textile and fashion consultancy, Project House, set up in 2016, which offers creative consultancy services to textile mills and fashion houses.
MANARA by Maria Asif Baig is Project House’s first in-house brand. The brand MANARA aims to introduce multiple unstitched collections, featuring an embroidered lawn, an intricately crafted luxury line and an exclusively developed range of hand-crafted fabrics.