The Magnum Ice Cream Company has officially launched in Pakistan, aiming to transform the nation’s frozen dessert and ice cream market. Following its global spin-off from the Unilever Group earlier this year, Magnum Pakistan now operates independently, allowing it to focus entirely on innovation and consumer satisfaction.
Premium Ice Cream and Market Expansion
For decades, Magnum has been a favorite among Pakistani consumers, offering indulgent options like Magnum bars along with family-friendly treats such as Cornetto and Wall’s. By separating from Unilever, Magnum Pakistan can now dedicate more resources to product development, premium quality, and delivering unique experiences to ice cream lovers.
The company plans significant investments from its Netherlands headquarters. These include expanding production facilities, enhancing cold-chain infrastructure, and improving digital operations. The initiative will also create jobs and support Pakistan’s economic growth while emphasizing sustainability.
Kayhan Zenginoglu, Country General Manager of Magnum Pakistan, said, “We are committed to leading the frozen dessert category with innovation and world-class quality. This launch will allow us to deliver more happiness and premium ice cream experiences to our customers.”
Magnum Pakistan produces millions of liters annually and expects production to rise further in the coming months. The company’s growth strategy focuses on premiumization, better market reach, and enriched consumer experiences. In addition, it plans to strengthen engagement through seasonal offerings and festive campaigns, ensuring that every occasion becomes a memorable one with Magnum products.
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As Magnum Pakistan begins this exciting new chapter, the company aims to set new standards in taste, quality, and indulgence. Fans across the country can now enjoy a refined ice cream experience while the brand continues to innovate, expand, and bring joy to every household. Life, after all, tastes better with Magnum.
