HUM Network launches Pakistan’s first ever Social Media Awards Powered by Facebook

HUM Network Limited has made its mark globally over the years by bringing fashion and entertainment to our screens. Setting up yet another milestone in a groundbreaking initiative HUM Network Ltd. is proud to announce its first ever digital award show in Pakistan, KASHMIR HUM Social Media Awards 2020 Powered by Facebook, the largest internationally recognized social media platform.

It is the first digitally based award show in Pakistan that has Facebook under its banner, making it distinguished and authentic in its true sense by recognizing and encouraging deserving individuals working in the fields of music, entertainment, fashion, sports and content creation who have gained popularity over the years and have made their mark digitally.

Social media over the recent years has created as we have witnessed, a massive influx towards communication by engaging, motivating and inspiring global audiences on a larger scale through its content.

The criteria of these awards and selection of nominees is based purely on their social media presence and their achievements across all platforms like Facebook, YouTube, Instagram and unique blogs in the entertainment genre etc.

The nomination list is finalized purely on the basis of their social media followers/subscribers, interaction rate and content created between July 2019 to June 2020, using Facebook Authentic Tool. The nominees will be put up for audience voting via website, giving the audiences locally and globally the opportunity to vote for their favourite stars. The voting lines will open from September 10 till September 22, 2020.

Speaking on the occasion Sultana Siddiqui, President HUM Network said, “Social media has the power to engage and motivate on a global scale. It is an appropriate time that we recognize and celebrate all the inspiring individuals working in different fields of entertainment genre, who have proved their mettle digitally with years of hard work and dedication. I am very proud of this initiative as this is the first time that a TV channel in Pakistan has collaborated with Facebook to recognize the potential of social media. This event will be a stepping stone in encouraging and inspiring young and emerging content creators to utilize their platforms and their abilities to create meaningful and impactful content.”

“It is exciting to see how rapidly Pakistan’s digital landscape has evolved over the past few years, and we are looking forward to presenting the country’s first-ever social media awards with HUM.  Content creators have built a unique place in our day-to-day lives by entertaining, inspiring and educating us. It is heartening to see them receive acknowledgement and appreciation for their hard work, and we are happy to extend our support” said Hassan Salahuddin, Head of Media Partnerships, Facebook- Pakistan.

“Social media is the most efficient medium to market not only your content but also products and services. Particularly in the post-Covid-19 scenario, more and more businesses have adjusted their marketing strategies and shifted their focus towards social media to engage customers and increase sales. HUM has always been aggressive in terms of experimenting with new events in the entertainment genre. We believe that this is the right time to introduce Pakistan’s first digital awards show to celebrate and honour creative content creators, celebs, individuals and businesses who have proved their mettle in the social media landscape of the country. This event has the potential to develop into a self-sustainable event and take its place amongst the most sought-after award shows of Pakistan.” Hassan Jawed, Head of Digital HUM Network Ltd.

The awards ceremony will be hosted by Yasir Hussain and Mooroo and will have a special performance by the melodious Asim Azhar. All the winners will be part of the show via audio/video calls and many celebrities are expected to be a part of the live transmission. The awards ceremony will be streamed on HUM official Facebook page.

Categories of Kashmir HUM Social Media Awards 2020


  1. Most Popular Actor – Male
  2. Most Popular Actor – Female
  3. Most Popular On-Screen Couple
  4. Most Popular Off-Screen Couple


  1. Most Popular Music Artist – Male
  2. Most Popular Music Artist – Female


  1. Most Popular Model Male
  2. Most popular Model Female
  3. Most Popular Designer
  4. Most Popular Brand
  5. Most Popular Makeup Artist


  1. Most Popular Sports Personality


  1. Most Popular Television Host (Entertainment)
  2. Most popular web show
  3. Most Popular Content creator
  4. Most Popular Social Media Portal (Entertainment).
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