The Pakistan Fashion Design Council [PFDC] in collaboration with L’Oréal Paris, the world’s leading beauty brand, presented PFDC L’Oréal Paris Bridal Week [#PLBW18] which officially commenced on 4th September 2018, marking the eighth consecutive year of the bridal couture platform.
This year at #PLBW18, the PFDC welcomes a mix of established and contemporary designers within an enlarged scope of the bridal platform introduced last year, following two distinct set of shows.
To this end, the PFDC presents a set of collections in the evening segment from a diversity of mainstream luxury bridal ateliers. In the early evening, the PFDC brings to fashion week bridal and trousseau shows from popular, commercially acclaimed brands.
The first day of #PLBW18 was opened by a grouped bridal showcase featuring Nomi Ansari, Hussain Rehar and Rema & Shehrbano, followed by solo bridal shows featuring Saira*Shakira and Ali Xeeshan Theater Studio as summarised below. Make-up for Day-1 of PFDC L’Oréal Paris Bridal Week 2018 was done by the creative team at N-Pro for womenswear and N-Gents for menswear.
In continuation of the #BeautyMeetsFashion platform each season, L’Oréal Paris will also redefine both bridal makeup and hair trends for the season using L’Oréal Paris Makeup and Hair Care products. The participating bridal week hair and make-up styling team for PLBW 2018 is N-Pro/NGENTs.
The PFDC is proud to continue their partnership with L’Oréal Paris as their title sponsor while introducing Samsung as their official technology partner, J. as the official fragrance partner, Borjan as the official footwear partner, Aquafina as the official beverage partner, Lays as the official snacking partner, Careem as the official transport partner along with Engine as an associate sponsor.
PFDC L’Oréal Paris Bridal Week [#PLBW18] is being directed by Sadia Siddiqui with show production by Production 021, Event Architecture by Production 021 and Restart, N-Pro/NGENTs as official hair and makeup stylists, Kamiar Rokni from The House of Kamiar Rokni as the official spokesperson for the PFDC, digital support by Red Communications, photography by Faisal Farooqui and the team at Dragonfly, live-stream by AI Solutions, CityFM89 and Radio1 FM91 as the official Radio Partners, Hum TV as the official TV Media partner and security by PEL with media management by Lotus Client Management & Public Relations.
GROUPED BRIDAL SHOWCASE
PFDC L’Oréal Paris Bridal Week 2018 Day-1 was opened by haute couturier Nomi Ansari who showcased his Bridal/Festive collection ‘Maya’ (Illusion), in collaboration with jewellery designer Hamna Amir. Inspired by the splendour of the subcontinent’s opulent palaces of yore, the collection invokes a sophisticated, timeless majesty, while staying true to the design house’s signature aesthetics.
Working with sumptuous tulle, pure organza and sheer layers to create voluminous silhouettes, including flowing skirts, wide pants and Dhaka pajamas dovetailed with sleek, tailored cholis; the festive collection is buoyed by a varied and vivid colour spectrum veering from ivory, mint, apple green and candy pink to saffron, gold, rouge red, magenta, midnight blue and noir black.
‘Maya’ is further exquisitely embellished with antique gota details and artisanal hand-embroidery, including zardozi, aari, mukesh and intricate appliqué work, end-noted with a playful and inventive splash of Swarovski crystals, ideal for myriad celebratory occasions including wedding events and sangeet soirées.
Lead actress Maya Ali from Teefa in Trouble participated in the designer’s showcase as a celebrity showstopper.
Hussain Rehar showcased his debut “RGYAAL-MO” collection at PFDC L’Oréal Paris Bridal Week. The collection draws its inspiration from the reverie where the two tribes combine to create another tribal fantasy.
Rema & Shehrbano
Making their ramp debut at PFDC L’Oréal Paris Bridal Week 2018, Rema & Shehrbano showcased their bridal collection ‘Sophia’, in collaboration with BeeDazzeled. Glamorous, understated and unapologetically feminine, ‘Sophia’ features sculptural pieces, playful ruffles, colourful accents and flirty details. The fabrics consist of velvet, tissue, organza, cotton net, jamawar and shamoise with cuts from angrakhas to box kurtas, lengha cholis, modern as well as classic bridals and peshwas. The pieces also incorporate hand work of gota, zardozi, mukeish, tilla, kora, dabka and hand embroidery. Sophisticated, classic and elegant, the color palette comprises of vibrant mango and coral shades to glamorous jewel tones, dusky gold’s and modern silver and whites.
L’Oréal Paris Local Spokesperson and super model Mehreen Syed participated in the designer’s showcase as a celebrity showstopper.
“We are extremely excited and humbled to be partaking in PFDC L’Oréal Paris Bridal Week 2018 this year. We have worked very hard on this collection – but also at our label – so it’s a big milestone for us. We hope everyone enjoys the pieces as much as we enjoyed creating them!” said Rema & Shehrbano .
SOLO BRIDAL SHOWCASE
Saira*Shakira showcased their bridal collection ‘Fairuza’ in a solo show, in collaboration with BeeDazzeled, at the eighth edition of PFDC L’Oréal Paris Bridal Week. A glitzy throwback to Persia in the 1920s reimagined with contemporary workmanship, ‘Fairuza’ is based on enriching color palette from nudes, to red and everything in between. Showcasing 30 ensembles, the collection also featured menswear pieces.
Film actress Saba Qamar participated in the designer’s showcase as a celebrity showstopper.
“We started our career with PFDC, it gave us our first big break, so it will always hold a special place in our hearts. The people behind this huge platform have worked endlessly to give opportunity to us designers to showcase our work in the best possible way. Our showcasing collection this year is a creative combination of classic and edgy. We have always loved designing pieces that stand out and we have tried doing the same this year. You’ll see fusion with a twist.” said Saira & Shakira.
SOLO BRIDAL SHOWCASE
Ali Xeeshan Theater Studio
The finale of Day-1 was presented by a solo show featuring Ali Xeeshan Theater Studio who showcased his bridal collection titled ‘Ijaazat’ at PFDC L’Oréal Paris Bridal Week 2018. The collection paid homage to the skilled craftsmanship of our culture with blends of uber chic design details using unconventional materials. Hues of red were a major part of the color palette for the collection.
PHOTO CREDITS : PHOTOGRAPHER FAISAL FAROOQUI AND HIS TEAM AT DRAGONFLY