Gone are the days when traditional marketing was the only way to lure customers towards one’s business. The advent of technology has resulted in giving birth to social media marketing, a marketing phenomenon which enables businesses to reach a larger target audience, irrespective of the geographical borders, and to convey their message through various campaigns which are run on social media.
This type of marketing is used to portray your brand in a different light; which enchants potential lead towards itself who are then converted into customers by using various marketing tactics. For instance, for a hotel business, the ground that social media marketing offers to play around is incredible. This is because a hotel business is a service business whose entire efforts revolve around the provision of quality experience.
Are you someone who wants to ensure that the services provided by your hotel business are engraved in the minds of those guests you have already served? Do you want to attract other people towards your hotel? If your answer is in the affirmative to any of these questions, then read along to know 4 reasons why a hotel business needs social media marketing.
- It builds brand loyalty
Active social media profiles for a hotel business is one of the perfect ways to gain customer loyalty. This is because when you engage and interact in a meaningful way with your target audience, you are able to convey your unique message and create a unique position in the mind of consumers.
- It will get you more sales
How? It is pretty simple. When you hook your audience through continuous, meaningful posts it not only keeps your hotel brand on the front of their mind but it also provides you with the opportunity to provide them with incentives to buy in the form of coupon codes etc.
- It helps you to get noticed at events and even generate earned media coverage
If your hotel is hosting a charity fundraiser or a major trade show, there is no better way to leverage your presence than with the help of social media. You can make people aware of your events through press releases and even by showing a live broadcast of your event in social media.
- If you’re doing it right, social media will lead to real relationship building
One of the major attractions of social media is that you not only get the opportunity to share your hotel’s story with your customer base but you also get the chance to hear what your guests have to say about your hotel. Social media marketing allows you to get insights from your customer’s daily lives which you can then use to alter or to further strengthen your marketing strategy.
Think of any other reason because of which social media marketing is important for a hotel business? If yes, then do share it with us in the comments section below.