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Online retail store sponsored a gala for boxing legend Mike Tyson as he launched his boxing academy in Dubai. The Gala, hosted on Saturday, May 6th  was attended by Pakistani celebrities Momina Muhtehsan and Ayesha Omar among guests. International celebrities such as cosmetics company owner Huda Kattan and boxer Amir Khan also graced the event.

Dubai-based e-commerce site, launched earlier this year in February. The website focuses on selling western designer and high street brands to the Pakistani market. They source western brands from the UAE as well as across the world. Beauty brands such as Huda Beauty, Anastasia Beverly Hills, YSL Cosmetics, Benefit Cosmetics, Kylie Cosmetics and Beauty blender are among many available through their site. Brands such as Gucci, Alexander McQueen, Valentino, Zara, Massimo Dutti and H&M can also be bought through their website.

Founder and CEO of, Ali Ahmed is one of the main organizers of the gala. According to him, “For many years Pakistan has been overlooked, being from Pakistan myself I know the need and the passion people have for fashion. As there is no official or professional provider we aim to be the pioneer of the market and give the people what they want.”


Fahad is an entrepreneur and a marketing enthusiast who loves to write on trending topics. Blogging is his passion and Playing tennis is what he does in his leisure time. He tweets @fahad164. Email:- ,

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