Carrefour Market was launched for the first time in Pakistan at the Mall of Defence Lahore, under the umbrella of Majid Al Futtaim. The company is a pioneer in shopping malls, communities, retail and leisure across the Middle East, Africa and Asia. This venture is the second major event by the conglomerate, the first being rebranding of Hyperstar to Carrefour in Pakistan during the December of 2018.
Carrefour Market is a popular sub-brand of Carrefour and is known as one of the best in provisions of fresh product and local products. They also include non-food products at competitive prices. Unlike their competitors, they work at a small-scale convenience store style, but provide a large variety. The store provides the most immediate and daily requirements to the nearby communities. The store is also a prominent contributor to the economy of Pakistan with the direct and indirect jobs.
Carrefour benefits users and the environment as well. Biodegradable bags are introduced that are reusable for up to six months. Along with saving the environment, the bags act as special discount coupons on reuse for a better incentive to the customers. The corporation also introduced a loyalty app in December 2018 for customers.
Majid Al Futtaim has grown exponentially in the last 10 years in Pakistan, which can be attributed to the organization’s fulfillment of commitments. The Organization began its operations in Pakistan in 2009 via Hyperstar, which led to the revolution of Modern retail. Hyperstar expanded from one to six stores due to its efficient and profitable operations, located in three major cities; Lahore, Karachi and Islamabad.
The 7th store in Pakistan will be enhancing the relatively new experience of modern retail in Pakistan by provision of an unparalleled shopping experience and impeccable customer service. The Carrefour Market at the Mall of Defense, Lahore is a milestone for the organization’s growth and its future expansion plans in Pakistan.