Easypay becomes exclusive payment partner for Giftpoint.pk

ISLAMABAD – July 13, 2016: Easypaisa has announced its collaboration with Giftpoint.pk – a product of fintech company Innov8 – as an exclusive online payment partner. GiftPoint.pk is a unique new service offering a wide variety of international gift cards that are otherwise unavailable locally. With Easypay, customers will now be able to purchase all kinds of gift cards either via their Easypaisa Account, through any VISA or MasterCard credit/debit card, or by paying at any of the 75,000 Easypaisa agents across Pakistan.

In a market like Pakistan where access to digital tools is still a huge challenge today, many customers find themselves with a need for an international product or service (e.g. Skype and Facebook credit, Google Play Store and Apple App Store credit, Online Gaming, Amazon and GILT, Hulu and Netflix etc.) but do not have the means to conduct the transaction. At Giftpoint.pk, a large variety of international gift cards of varying denominations are readily available that the customers can pay for with Easypay and get real time delivery to their mobile phone via SMS.

Easypay provides a bundle of secure, centralized and convenient online payment options available to everyone, and anywhere across Pakistan. Since its launch last year, Easypay has been rapidly growing and providing secure online payments to the booming e-commerce industry.

On the successful integration of Easypay & Giftpoint.pk, Muhammad Yahya Khan, Head of Easypaisa commented, ‘Partnering with Giftpoint.pk, opens up new avenues for our customers to shop from international brands. Now a student can purchase an app from the Play Store regardless of mobile network or access to a bank. We want to facilitate every consumer with Easypay and to make these international products and services more accessible than ever. ’

Hasnain Sheikh, Co-CEO and Chairman of Inov8 Limited, said, “We are very excited to partner with Easypay to bring a state-of-the-art gift card platform to the people of Pakistan. The gift card services will cater to different categories including gaming, shopping, TV, social media and much more. Customers will be able to purchase and top-up gift cards from the multiple Easypay options.’

Easypay is Pakistan’s first consolidated Online Payment Solution to facilitate different payment methods for online merchants and their customers. Easypay bundles secure, centralized, instant and convenient payments available through easy to use APIs and plugins developed for popular e-commerce platforms. Customers can pay directly to an online merchant through their Easypaisa Account, or they use any Visa or MasterCard or make payments at any of the 75,000 Easypaisa shops across Pakistan which are open till late at night and also on weekends. Easypay also introduced the first Escrow account functionality in Pakistan called Buyer Protection whereby Easypay provides the guarantee of refunding payments back to the customer if their online merchant fails to deliver the products according to the commitments made. Easypay is being used by all the top e-commerce sites in Pakistan, multiple schools and universities and even for cinema, bus, train and airline ticketing.

About Easypaisa
Pakistan’s first and largest branchless banking solution, Easypaisa, was launched jointly by Tameer Micro Finance Bank and Telenor Pakistan in 2009. Easypaisa has the largest financial footprint in Pakistan with over 75,000 Easypaisa shops in more than 800 cities across the country. Nearly 650,000 transactions are conducted on Easypaisa every day by 20 million active customers. In 2015, Easypaisa moved nearly 3% of Pakistan’s GDP. Easypaisa has the largest product portfolio of services for its customers including remittances, payments, savings and insurance and offers ATM cards and IBFT services that work with all banks connected through 1-Link in Pakistan. In February 2014, out of more than 250 Mobile Money services around the world, Easypaisa was awarded two GSMA Awards, including the “Best Mobile Money Service in the World” at the Mobile World Congress, Barcelona, Spain.
For more information, visit:  http://www.easypaisa.com.pk

About Tameer Microfinance Bank Limited
Tameer Microfinance Bank Limited (TMFB) is the first scheduled and largest Microfinance Bank in Pakistan and a part of Telenor group. Incorporated in 2005, it provides micro‐finance, branchless banking and related financial services targeted to the underserved segment. In 2009, it jointly launched easypaisa with Telenor Pakistan. Tameer Bank currently has 176 customer touch points and over 75,000 agents nationwide; and offers a wide range of financial services including Deposits, Loans, Mobile Accounts, Peer to Peer money transfers, Health Insurance, Remittances, Cash management services, Bank on Wheels. . Tameer Bank was awarded the “Best Microfinacne Bank” and “Bank the Unbanked” Award at the Pakistan Banking Awards 2016. The credit rating company JCR-VIS has reaffirmed the entity rating of Tameer at “A+/A-1”. Outlook on the assigned rating is ‘Stable’ as of April 28th, 2016.
For more information, please visit: http://www.tameerbank.com

About Telenor Pakistan
Telenor Pakistan is a provider of high quality telecommunication services in Pakistan since 2005. It has over 37 million subscribers, over 3,000 employees and a nationwide network. For more information, please visit: www.telenor.com.pk

About Giftpoint.pk:
GiftPoint.pk is Pakistan’s only marketplace for electronic gift cards where you can purchase gift cards for your preferred stores, without the need for a credit card. A number of international gift cards of varying denominations are available readily, with real time delivery to your mobile phone via SMS. GiftPoint.pk is a product of Inov8 Limited.

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