Following the announcement of its eleventh consecutive season with ‘Hum Dekhenge’, Coca-Cola Pakistan proudly launched the first episode from Coke Studio Season 11, featuring over 70 diverse artists in this landmark season. Season 11’s Episode One was introduced at a media launch event in Lahore.
First episode features Fareed Ayaz, Abu Muhammad Qawwal & Brothers, Natasha Baig, Jimmy Khan, Lucky, Naghma, Lyari Under Ground, Young Desi, Haniya Aslam, Shamu Bai, Rachel Viccaji, Ariana and Amrina
The event featured the screening of the Coke Studio rendition of the National Anthem and the Season 11-opener ‘Hum Dekhenge’. This was followed by a media address from Mr. Abbas Arslan, Marketing Director Coca-Cola Pakistan & Afghanistan, who spoke about the new season and Coca-Cola’s efforts for the development of music in Pakistan. He then invited the producers for Coke Studio Season 11, Zohaib Kazi and Ali Hamza onto the stage where they talked about the new season and also introduced their team and Coke Studio house band members.
Mr. Rizwan U. Khan,General Manager, Coca-Cola, Pakistan & Afghanistan Region officially launched the first episode from Season 11 with the screening of “Shikwa/Jawab-e-Shikwa”,“Baalkada”,“Rap Hai Saara”and “Main Irada”.Speaking at the launch ceremony of Season 11, Rizwan U. Khan, stated,“Coca-Cola continues to champion the belief that music has the power to bring people closer and that Coke Studio specifically, continues to transcend ethnicities and cultural barriers to influence a positive change.”
In attendance at the Coke Studio Season 11 media launch event were Mian Yousaf Salahuddin, the grandson of the poet and literary scholar Allama Iqbal, Salima Hasmi and Muneeze Hashmi, the daughters of the renowned poet Faiz Ahmed Faiz along with Coke Studio Season 11 Artists Abrar-ul-Haq, Aima Baig, Ali Azmat, Amrina and Ariana, Asim Azhar, Asrar, Attaullah Esakhelvi, Chand Tara Orchestra, Elizabeth Rai, Fareed Ayaz, Abu Muhammad Qawal& Brothers, Haniya Aslam, Hassan Jahangir, Humaira Arshad, Jimmy Khan, Khumariyaan, Lucky &Naghma, Lyari Underground Band, MominaMustehsan, Mughal-e-Funk, Natasha Baig, Rachel Viccaji, RiazQadri and Ghulam Qadri, Sahir Ali Bagga, Shamu Bai, Shuja Haider, Sounds of Kolachi, The Sketches, Throat Musicians Darehan Khan MaulaBaksh, ShayanMaulaBaksh and Mangal, Vishnu Arjun and Zarsanga along with houseband members Omran ‘Momo’ Shafique, Babar Ali Khanna, Kamran ‘Mannu’ Zafar, Kami Paul and Rufus Shahzad and backing vocalists Shahab Hussain, Wajiha Naqvi and MehrQadir.
Indeed, Coke Studio Season 11, spearheaded by producers Ali Hamza and ZohaibKazi, intends to bring back a musical fusion of exciting elements and diverse influences, ranging from traditional Eastern, modern Western and regionally inspired music featuring a wide array of languages and a multicultural sprawling list of artists, folklore and poetry from across Pakistan.
The first episode of Coke Studio Season 11features“Shikwa/Jawab-e-Shikwa”by Fareed Ayaz, Abu Muhammad Qawwal& Brothers and Natasha Baig, “Baalkada”by Jimmy Khan, Naghma and Lucky, “Rap Hai Saara”featuring Lyari Under Ground and Young Desi and “Main Irada”by Haniya Aslam, Rachel Viccaji, Shamu Bai, Ariana and Amrina.
‘Shikwa/Jawab-e-Shikwa’ – the timeless and unforgettable poetry, penned in 1909 and 1913 – offers a glimpse into the profound world of Allama Iqbal. The angst filled words performed with just as much prowess by Fareed Ayaz, Abu Muhammad & Brothers alongside Natasha Baig – is the debut of Iqbal’s work being performed on Coke Studio. The hard-hitting emotions transcend the entire duration of the track. The intense melody embellished with choruses explores the genre of rock and the signature sound of the qawwali in its most authentic form. An original composition by MunshiRazi Uddin, the track also features the work of Amjad Hyderabadi and Omar Khayyam.
On this collaborative single, ‘Baalkada’– the trio: Jimmy Khan, Lucky and Naghma display their playful and entertaining self at their best. A folk tune with a ‘tappa’ style composition, the track has been contemporized using modern synth and a whimsical bass line. A groove that’s full on funk paired with humorous lyrics, and a catchy hook plays into the success of ‘Baalkada’.In the first appearance of transgender individuals on Coke Studio, Lucky and Naghma really showcase their signature style with a lot of grace.
In their first collaborative endeavor: Lyari Under Ground (L.U.G) and Young Desi’s ‘Rap Hai Saara’is a full on hip-hop/rap single featuring two components: the hip-hop beat and the rap verses – in Balochi, English, Urdu and Punjabi all of which come together seamlessly. Street rap threaded together with desi sensibilities, the standout element of‘Rap Hai Saara’is the beat which is usually looped and sampled on traditional tracks but is played live by the house band for this song. The chemistry of L.U.G and Young Desi is fully realized on ‘Rap Hai Saara’as they take over the main stage in their effortless styles and confident swag.
There are several elements at work in making ‘Main Irada’an iconic women’s anthem. A straight forward pop-rock track, it features empowering lyrics whilst including a wide array of female voices of varied backgrounds. From Haniya and Rachel’s textured earthy vocals to Shamu Bai’s unrestrained pitch-perfect voice, paired with Ariana and Amrina’s bright and chirpy chants. The first song comprising equal number of men and women performing on stage in Coke Studio’s history – ‘Main Irada’creates a canvas to allow different types of women to be included and celebrated in the same space. The song also features guest musician Rakae Jamil on ‘surbahar’, also known as bass sitar.