Trending in Fashion & Beauty

Pakistan’s premier retail brand Khaadi opens seven fabric stores as part of the brands plan to make its apparel collections accessible across the country. Unique to these stores is the introduction of two destination stores located at picturesque sites in Jhelum and Khanewal. Khaadi thrives on innovation and believes this …

Building on 9 years’ success, Lifestyle London, #LLND2019, Pakistan Fashion Week Season 15 has been yet another resounding success.  It’s been a weekend of colorful Pakistani lifestyle, fashion and exhibitions at the Institute of Directors, 116 Pall Mall, London on the 4th and 5th May. The event brought together more than …

Farzeen Irtizaz launched her Brand Rani Emaan’s Designer Studio in Islamabad at a new location in Beverly Centre F6 at a glamorous launch attended by social crème de la crème and Super Models Cybil , Nooray and Sharmeen Ali. Handled by Rezz PR and Events. The logo Rani Emaan itself …

After the successful showcase of Isfahan at PSFW 2019 to much acclaim, multi-award winning fashion house Sania Maskatiya has launched their Eid Collection for 2019, Alef. This Eid season, Alef combines Sania Maskatiya’s signature compositions of cut, colour, and embellishment from her most popular pret, luxury pret and formal collections …

The quality skincare brand, BioMiracle, launched exclusively today at a private gathering in Karachi, star-studded with prominent socialites, celebs and models. https://www.instagram.com/p/Bw1N0_-HyPK/   The evening kick-started with a bustling Red Carpet where guests took pictures on arrival at the media wall, admiring the beautifully decorated venue over welcome drinks and …

In a solo show at the Old Custom House Karachi, Shehla Chatoor presented Aks – a journey through a bygone era. Encapsulating eastern culture, Shehla Chatoor brought to ramp a timeless and heritage bridal couture collection with expert craftsmanship and exquisite detail weaved into the magnificent fabric of luxury. With …

Riwayat invites you to Lifestyle London #LLND2019, Pakistan Fashion Week Season 15.  It’s a weekend of colourful Pakistani lifestyle, fashion and exhibitions at the Institute of Directors, 116 Pall Mall, London on the 4th and 5th May.  The event will bring together more than 50 exhibitors and 30 leading designers including …

After a power-packed 2 days of high fashion, Pantene HUM Showcase 2019 ended on a high note last night with its third and final day. Powerhouse brands Rizwan Beyg, Wardha Saleem, Munib Nawaz, Natasha Kamal, Khaadi Khaas, Jazib Qamar and Sana Safinaz took on the runway, each with a novel …

After a phenomenal start to the 3rd edition of Pantene HUM Showcase on day one, day two continued with the same energy, and a fresh lineup of renowned brands. From active wear to gorgeous heritage pieces, the runway saw it all. HSY, Neelo Allawala, U&I by Umer and Imrana, Mona …

The 3rd edition of Pantene Hum Showcase, powered by TUC, was off to a great start as 7 of Pakistan’s illustrious fashion brands showcased their collections. Displaying unique collections, day one commenced with Zaheer Abbas, followed by 9Lines, Emraan Rajput, Zonia Anwaar, Image, and Deepak & Fahad, with Sublime by …