The excitement of the Cricket World Cup season is palpable, and this time, Cadbury Dairy Milk is stepping up to the crease with a powerful message. In their latest television commercial (TVC), Cadbury aims to empower the next generation of women in cricket. As a father of a daughter, watching this ad brings me immense joy, and it underscores the vital role that support and belief play in the world of sports. Let’s delve into the heartwarming message of this TVC.
Cricket and Empowerment
In this heartwarming TVC, Cadbury emphasizes that cricket is not just a game but a journey of empowerment and belief. It recognizes that support from family, friends, and the community is crucial for anyone striving to achieve their dreams, especially in the realm of sports. The TVC beautifully highlights the role of fathers, like the one in the ad, in inspiring and encouraging their daughters to pursue their passion for cricket.
What makes this TVC truly special is Cadbury’s collaboration with the Pakistan Cricket Board and Khelo Kricket. This partnership is aimed at nurturing and empowering female cricket enthusiasts, providing them with the opportunity to refine their skills and interact with the current stars of Pakistan’s Women’s Cricket Team. It’s a game-changing initiative that promises to propel female cricket in Pakistan to new heights.
The Cadbury Cricket Scholarship
The heart of this initiative is the Cadbury Cricket Scholarship, which is open to girls from Karachi, Lahore, and Islamabad/Rawalpindi. Fifty deserving girls will be selected to receive fully funded scholarships, enabling them to enhance their cricket skills at Cadbury’s partner clubs. This is a golden opportunity for young cricket enthusiasts to turn their dreams into reality and follow in the footsteps of their cricketing heroes.
Take Your Shot
The TVC’s message is clear: it’s time to get in the game. For girls with a passion for cricket, this is the moment to seize the opportunity and apply for the Cadbury Cricket Scholarship. This program not only offers training and skill development but also the chance to meet and train with the current stars of Pakistan’s Women’s Cricket Team, providing invaluable mentorship and inspiration.
More than just an advertisement
Cadbury Dairy Milk’s Cricket World Cup 2023 TVC is more than just an advertisement; it’s a call to action. It highlights the importance of support and belief in the journey of young female cricketers. Cadbury’s partnership with the Pakistan Cricket Board and Khelo Kricket is a testament to their commitment to empowering the next generation of women in cricket. So, if you or someone you know aspires to make their mark in cricket, the Cadbury Cricket Scholarship is the key to realizing those dreams. Apply now https://cadburypakistan.com/cricketworldcup and join the ranks of Pakistan’s future cricket stars.
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Fahad is an entrepreneur and a marketing enthusiast who loves to write on trending topics. He loves travelling & playing tennis is what he does in his leisure time. He tweets @fahad164.
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