“Bang and Olufsen B&O PLAY” at Needful Things was launched at a glamourous Red Carpet launch over Mocktails and Hors d’oeuvres on Friday, From 6:00 pm to 9:00 pm ,handled by PR guru Rezz Aly Shah of Rezz PR and Events and hosted by Red Carpet hostess Natty and Models Ammara, Sabeen and Farooq . Attended by the crème de la crème of the Capital, it was a rocking event reception with guests pouring inn to give good wishes to the hosts. From Businessmen to social elite to Diplomats to Politicians, all came in full force.
Representing an amazing number of international brands of premium accessories in Pakistan, Needful Things reaches a new high with the introduction of B&O PLAY from the prestigious house of Bang & Olufsen as Official Dealer for Islamabad.
Bang & Olufsen is a name synonymous with premium sound and iconic design, with a reputation that has been established over the last 90 years. In their own words, B&O is not in the business of making headphones or speakers. They are in the business of “making goosebumps”. Combining the best of Danish engineering and modern design, B&O PLAY products are aimed at the sophisticated music listener who does not compromise when it comes to either looks or audio performance.
Needful Things is excited to step on this road towards “making goosebumps” with B&O PLAY, offering a completely immersive audio experience with the full range on display at their flagship outlet at Beverly Center, main Jinnah Ave. All products are available with full warranty support and after-sales services, along with the complete accessory range to complement B&O PLAY products.
Brainchild of entrepreneur Nophil Rizvi who is himself a techie with an affinity towards contemporary design, this is the first time anyone has taken the initiative to introduce the very open and high-quality retail environment that is usually associated with Western markets, Needful Things is here to change the way customers purchase premium accessories and judging by their tagline “We have what you need” and the looks of their beautiful new outlet, it is clear they mean business!
Ayesha Khan, a socialite said, “I think the city needed a store like this which reminds of Virgin stores , I Style and Apple stores abroad, im really happy to be here and Rezz PR is best in capital to launch such high end places .”
Location: #12 , Lower Ground ,Beverly Centre, Blue Area ,Islamabad