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‘Denim Drift’ announced as 2017 Colour of the Year

 AkzoNobel, the leading global paint and coatings companies and manufacturer of Dulux announces the launch of its annual trend forecast, Colour FuturesTM in collaboration with ELLE fashion week 2016 in Vietnam.

International design and colour visionaries at AkzoNobel’s Global Aesthetic Center have been scouring the globe for the latest social and trend developments, to help them lead the way in colour innovation. The colour experts have used this insight to define the tones and styles that best represent how we will live our lives in 2017.

Designer Dieu Anh opened the show with her collection on the first night inspired by the Denim Drift. Dieu Anh is one of most influenced young fashion designer in Vietnam. Her designs play with highly fashion features and impressive colors.  The way she creates, designs and, plays with colors is very stylish, and thus her brand is fairly picky to wear. Dieu Anh’s collection on Denim Drift is a dream of Saigon in the past old days, with the exquisite yet elegant images of Saigonese women in the last century. Every piece in her collection is meticulously produced, from the indigo textile, eco-friendly bamboo denim material to the timeless design.

Finale was closed with the amazing collection of Designer Giao Linh on the second night; a newbie in Vietnam fashion industry for 3 years now. Her ready-to-wear design is simple but in elegant and luxurious style. With Denim Drift collection, she has taken a fresh look on Vietnamese artistic design. She knows how to harmoniously blend the contemporary spirit of European fashion to the traditional pattern of the Orient in the collection.

AkzoNobel announces overriding theme of ‘Life in a new light’, a new way of being’ for the new year

The brand’s overriding theme for the year ahead encourages you to celebrate a new look on the simple things that make life worth living. With real and authentic experiences becoming more important to us than ever before, we’re taking a fresh look at the everyday elements of life.

Mr Jeremy Rowe, Managing Director of AkzoNobel Decorative Paints South East & South Asia, Middle East said: “As the world changes, people are taking a fresh look at the everyday elements of life – our family and friends, work, connecting with nature, and the pleasure of experiences. It is befitting that ‘Life in a new Light’ is the driving influence for 2017 and is seen in all our colour trends for the year.”


The blue we expect to see everywhere in 2017 is the Colour of the Year: ‘Denim Drift’ (90BG 30/073 also known as Smoke Grey). A beautiful, timeless and versatile grey-blue that takes on a different characteristic depending on how it’s used, perfectly capturing the mood of the moment and embodying our lives for 2017. Fitting into all life and interior styles, ‘Denim Drift’ is the perfect choice for reflecting AkzoNobel’s new perspective for 2017 and is the must-have colour for the year ahead.


About AkzoNobel

AkzoNobel creates everyday essentials to make people’s lives more liveable and inspiring. As a leading global paints and coatings company and a major producer of specialty chemicals, we supply essential ingredients, essential protection and essential color to industries and consumers worldwide. Backed by a pioneering heritage, our innovative products and sustainable technologies are designed to meet the growing demands of our fast-changing planet, while making life easier. Headquartered in Amsterdam, the Netherlands, we have approximately 45,000 people in around 80 countries, while our portfolio includes well-known brands such as Dulux, Sikkens, International, Interpon and Eka. Consistently ranked as a leader in sustainability, we are dedicated to energizing cities and communities while creating a protected, colorful world where life is improved by what we do.

About ColourFutures&Colour of the Year

ColourFutures has been created by AkzoNobel’s Global Aesthetic Center to provide ideas, inspiration and insight for interior and design professionals, as well as consumers. Every year AkzoNobel’s Global Aesthetics Centre brings together a group of international experts and trend watchers from various disciplines of design; architecture, textiles, product design, graphics and research. The group of experts are invited to discuss what they think will be the major developments in trends in the coming years based on global social and design trends. To find out more please visit


Sundus is a Media Graduate from Kinnaird College Lahore. Writing and Reviewing is her passion that she takes out at

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