TikTok has announced the return of the TikTok Ad Awards 2025, which will take place in Riyadh, Saudi Arabia, in December. The awards recognize brands and agencies across the METAP region — Middle East, Turkey, Africa, Pakistan, and South Asia — for their creativity, authenticity, and impact on the platform.
Submissions and Eligibility
- Submissions opened on August 18, 2025, and will close on October 31, 2025.
- Campaigns must run on TikTok between October 1, 2024, and October 31, 2025.
- Entries are welcome from brands and agencies in Pakistan, Saudi Arabia, UAE, Qatar, Lebanon, Iraq, Egypt, Turkey, Morocco, Kenya, Nigeria, South Africa, Kazakhstan, Azerbaijan, Cyprus, Bangladesh, and Sri Lanka.
Award Categories
This year’s program includes nine categories designed to celebrate different aspects of creative advertising:
- It’s the Creative for Me – For TikTok-first ideas that push creative boundaries.
- Community Core – Recognizing authentic collaborations with creators and communities.
- Full Funnel Flex – Honoring integrated strategies that deliver measurable results across the funnel.
- Big Branding Energy – Celebrating upper-funnel strategies and powerful storytelling for brand recall.
- Goal Digger – Rewarding campaigns excelling in lower-funnel performance such as ROAS, conversions, and sales.
- Bougie on a Budget – Highlighting campaigns that achieved big impact with modest budgets.
- Sound On Please – Showcasing campaigns that used sound, music, or effects as the hero of storytelling.
- The People’s Choice – A live-voting category decided by the audience at the ceremony.
- The G.O.A.T (Greatest of All Time) – The highest honor given to the best overall campaign across creativity, results, and cultural impact. All submissions will automatically be considered for this award.
Shadi Kandil, General Manager of TikTok Global Business Solutions for the METAP region, said the awards go beyond advertising. They are about celebrating bold ideas that create cultural moments, inspire joy, and deliver business success.
The Riyadh ceremony in December 2025 promises to bring together the region’s most creative minds for an evening of recognition, networking, and celebration.
Brands and agencies can find full details and submit their entries at the official website: TikTok Ad Awards 2025.
