Spotify marked the end of the year with its highly anticipated 2025 Wrapped event in Karachi, turning the city into a vibrant celebration of music, individuality and self expression. The immersive gathering brought together local artists, influencers and members of the media to reflect on a year shaped by personal listening habits and Pakistan’s growing music culture.
Built around Spotify’s unapologetic 2025 Wrapped theme, the event encouraged guests to experience music on their own terms. From the moment attendees entered the venue, interactive installations highlighted fan obsessions and listening trends. Neon lit portrait booths allowed guests to capture raw and expressive moments, reinforcing the idea of owning one’s sound without filters. Every element of the setting focused on authenticity and creative freedom.
The evening was hosted by Ayla Adnan, who guided the audience through a high energy program designed to keep music at the center of attention. A carefully curated DJ lineup added momentum to the celebration. Mouseeki Machine, ZULU and Disguise in Hoodie each brought unique sounds and mixes, creating a dynamic atmosphere that kept guests engaged throughout the night.
Artists influencers and community recognition
Several well known Pakistani artists attended the event, including Afusic, Natasha Humera Ejaz, Shareh and Umer Anjum. Their presence reflected Spotify’s continued support for local talent and emerging voices. Popular content creators such as Areeka Haq, Reeja Jeelani, Hemayal and Daniya Kanwal also joined the celebration, interacting with fans and adding to the lively environment.
One of the highlights of the evening was the introduction of VIP Wrapped Awards. Inspired by Spotify’s in app Wrapped Party feature, the awards recognized members of Spotify’s VIP community for their distinctive listening habits. This on ground activation mirrored how users share Wrapped results with friends while celebrating personalized music journeys. Winners included Dino Ali and Osamah Nasir, among others, as Spotify acknowledged the passion and loyalty of its listeners.
Speaking at the event, Spotify Pakistan Marketing Manager Talha Hashim said that 2025 Wrapped represents the most unfiltered expression of listening behavior to date. He shared that within the first 24 hours of launch, over 200 million users worldwide engaged with the Wrapped in app experience, generating more than 500 million global shares. The response, he noted, highlights how deeply listeners connect with music that reflects their personal stories.
Through the 2025 Wrapped experience, Spotify continues to spotlight Pakistani artists and celebrate the fans who support them. The Karachi event demonstrated how music brings people together while allowing individuals to express their identity and creativity.
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Eligible users can now explore their personalized 2025 Wrapped directly on the Spotify mobile app for iOS and Android. Spotify has encouraged users to update the app to access Wrapped through the Home feed and relive their year in music.
