The Pakistan Cricket Board (PCB) is taking strict steps to protect the reputation of the Pakistan Super League (PSL). Officials have announced PSL Sponsorship Guidelines that future franchise agreements will prohibit the promotion of betting, gambling, alcohol, tobacco, or any other banned products.
In past seasons, some PSL franchises used surrogate advertising. They slightly altered gambling company names to promote them indirectly during matches. This practice allowed controversial brands to appear without violating the rules directly. A few years ago, Multan Sultans captain Mohammad Rizwan protested such a sponsor by covering the logo on his shirt with a sticker. Following his action, the government and PCB took measures to stop surrogate advertising completely.
Clear PSL Sponsorship Guidelines
The PCB’s new framework ensures that no team can advertise products that violate government rules or offend religious and cultural values. Each franchise agreement will explicitly list banned products, leaving no room for loopholes. The board also outlined financial rules: franchises must pay 75% of their fees at least 60 days before the first match. The remaining 25% must be submitted a day before the tournament starts.
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These measures aim to maintain PSL’s clean and family-friendly image. PCB sources emphasized that sponsors will now focus on brands that align with Pakistan’s values. Officials believe this approach will protect the league’s integrity and ensure fans enjoy a safe and enjoyable cricket experience.
By implementing these rules, PCB is sending a strong message: the PSL will remain a professional, transparent, and culturally responsible league. The upcoming PSL 11 promises exciting cricket without compromising ethical standards.
