Heartbreak songs surge in Pakistan as young listeners, especially men, dominate music streaming trends during Valentine Day. New Spotify data reveals a sharp rise in emotionally driven listening habits, showing how music has become a major outlet for expressing complex feelings around love and relationships.
According to Spotify insights, streams of heartbreak themed music increased by nearly 190 percent on Valentine Day in 2025 compared to 2023. The data highlights a significant cultural shift, where the occasion reflects not only romance but also emotional reflection and personal experiences.
Men account for 66 percent of heartbreak music listeners in Pakistan, making them the largest audience engaging with this genre. At the same time, more than half of all streams come from listeners aged 18 to 24, placing Generation Z at the center of the trend. Analysts suggest that younger audiences increasingly use music to process emotions linked to relationships, identity, and personal growth.
Gen Z reshapes Valentine listening habits
For many young Pakistanis, Valentine Day now represents a broader emotional experience rather than a celebration focused only on romance. Streaming patterns show that listeners turn to melancholic and reflective songs as a way to connect with shared feelings of loss, longing, and self discovery.
Spotify’s data also highlights the most streamed Pakistani heartbreak tracks during Valentine week in 2025. Songs such as Maand by Bayaan, Hasan Raheem, and Rovalio gained strong traction among listeners. REGRETS by Jevin Gill, Talha Anjum, and Umair also ranked high, alongside Heartbreak Kid by Talha Anjum and Umair.
Other popular tracks included Nahin Milta by Bayaan and Over You by Hamza Malik. These songs, known for emotional lyrics and atmospheric sound, resonated strongly with younger audiences navigating modern relationships.
Geographically, heartbreak listening trends concentrated in major urban centers. Lahore ranked as the leading city for heartbreak music streams, followed by Karachi, Islamabad, Faisalabad, and Rawalpindi. The concentration in metropolitan areas reflects higher streaming adoption and evolving music consumption habits among urban youth.
Music experts note that digital platforms have changed how audiences experience emotions collectively. Streaming services allow listeners to curate personal soundtracks that match their mood, making music a form of emotional expression and comfort.
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The data also challenges common assumptions about emotional expression, as men appear more willing to engage with vulnerable themes through music. As heartbreak songs surge in Pakistan, streaming trends suggest that Valentine Day continues to evolve into a reflection of real emotional experiences rather than only romantic celebration.
With Gen Z driving listening habits and digital platforms amplifying personal expression, heartbreak music has emerged as a defining soundtrack of modern Valentine experiences across Pakistan.
