Netflix is preparing a major redesign of its mobile app as it adapts to changing viewer habits shaped by short video platforms. The streaming giant plans to introduce features inspired by TikTok, YouTube Shorts, and Instagram Reels to improve content discovery and engagement.
The announcement came during Netflix’s fourth quarter earnings call, where company executives shared details about the upcoming update. The redesigned app will expand the use of short video clips and highlight Netflix’s growing focus on video podcasts.
This move follows similar efforts by competitors. Recently, Disney Plus announced a vertical video feed similar to TikTok and Instagram. As a result, streaming platforms are increasingly shifting toward social first viewing formats.
Short Video Features and App Redesign
The new Netflix mobile app will feature vertical video feeds that allow users to swipe through short clips from movies and television shows. Netflix has tested this format since May using previews designed to capture attention quickly.
According to co CEO Greg Peters, the redesign will allow Netflix to experiment continuously rather than rely on fixed updates. Therefore, the platform can refine features over time based on user behavior and engagement.
In addition, Netflix plans to integrate video podcasts into the app. These clips may also appear in the short video feed, offering users new ways to discover content beyond traditional shows and films.
Netflix recently launched its first original video podcasts featuring well known personalities such as Pete Davidson and Michael Irvin. Moreover, the company has partnered with Spotify and iHeartMedia to bring established video podcasts to the platform.
Executives have emphasized that the goal is not to copy social media apps. Instead, Netflix wants to improve discovery tools and make the mobile experience more dynamic. CTO Elizabeth Stone previously stated that the focus remains on entertainment rather than social networking.
During the earnings call, co CEO Ted Sarandos explained that streaming services now compete with the entire entertainment industry. As boundaries between television, cinema, and online platforms blur, companies must adapt to where audiences spend their time.
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Netflix reported strong financial growth alongside these changes. The company earned 45.2 billion dollars in revenue in 2025. Ad revenue exceeded 1.5 billion dollars, while paid subscriptions crossed 325 million by the fourth quarter.
The redesigned Netflix mobile app is expected to launch later in 2026. With short form video and podcasts becoming central to online entertainment, Netflix aims to stay relevant in an increasingly competitive digital landscape.
