Karachi is gearing up for the 24th LUX Style Awards 2025, scheduled this December, promising a spectacular celebration of Pakistan’s fashion, music, film, and drama. This year’s edition is themed ‘Mirror the Magic’, highlighting over two decades of recognizing exceptional talent and creative excellence across the country’s entertainment and fashion industries.
The LUX Style Awards have long been a platform where legends meet rising stars. This year, the event aims to showcase fresh collaborations between real-life achievers and reel stars, creating never-before-seen moments on stage. From glamorous performances to innovative storytelling, the awards will honor creativity in its many forms, while maintaining a balance between legacy and modern trends.
For the first time, the 24th edition introduces a category dedicated to digital content creators, acknowledging their impact on Pakistan’s growing creative economy and their role in shaping the future of entertainment.
“As an audience-driven platform, the 24th LUX Style Awards introduces a new category dedicated to digital content creators, acknowledging their growing impact on the creative economy and their role in shaping the future of storytelling,” said Samir Sultan, General Manager – Personal Care, Unilever Pakistan.
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With a renewed vision, broader reach, and exciting surprises, the 24th LUX Style Awards promises to be a landmark event celebrating Pakistan’s creative spirit and sharing it with the world. Fans and industry insiders alike can look forward to an unforgettable night that honors both innovation and legacy, where the magic of storytelling meets the glamour of fashion.
