Jannat Mirza, Pakistan’s most-followed TikTok star, is once again at the center of social media discussion, this time for her ramp walk at Bridal Couture Week. Known for her massive digital following and strong influence online, Jannat made her appearance as a showstopper for renowned designer Hassan Sheheryar Yasin (HSY). However, instead of praise, her walk quickly became a topic of criticism across platforms.
Jannat Mirza rose to fame through TikTok, where her lip-sync videos and styled photoshoots earned her millions of fans. Over the years, she has expanded her presence to Instagram, films, and brand campaigns. Despite her popularity, her transition from digital content creation to professional runway modeling has often divided opinions.
Social Media Reacts to BCW Appearance
At Bridal Couture Week, Jannat wore a statement outfit by HSY. While many appreciated the design itself, viewers felt that the look appeared ill-fitted on the ramp. Moreover, social media users pointed out that she looked uncomfortable while walking, especially while managing the trousers and neckline. As a result, clips of her walk began circulating online within hours of the show.
Soon after, criticism poured in from fashion enthusiasts and general viewers alike. Several users compared her walk to a “sleep walk,” while others described it as awkward and unconfident. Some fans questioned her preparedness for a high-profile fashion event like BCW. Meanwhile, others directed criticism at the designer for choosing a social media influencer instead of a trained runway model.
The incident has reignited a broader debate within Pakistan’s fashion industry. Many believe that influencers bring visibility and reach to fashion shows. However, critics argue that runway modeling demands training, posture, and confidence that cannot be replaced by popularity alone.
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Despite the backlash, Jannat Mirza continues to maintain a strong fanbase that supports her career choices. While some feel she should focus on digital platforms where she excels, others believe such experiences help influencers grow beyond their comfort zones.
As conversations continue online, the moment highlights the growing intersection of social media fame and traditional fashion spaces, along with the challenges that come with it.
