OpenAI is reportedly preparing to introduce ChatGPT ads, potentially changing how we search online. With over 800 million weekly users, ChatGPT is now a major player, and monetizing its reach could shift billions in ad revenue away from Google.
Although Sam Altman has said ads are not launching right away, the ad infrastructure is already in the works. If rolled out, ChatGPT ads would mark a big change for users and advertisers alike. It would also push ChatGPT from a subscription-focused tool into a full-scale revenue-generating platform.
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The impact on Google could be massive. For years, Google has dominated online search and advertising, but AI-based search tools like ChatGPT offer faster, more personalized responses. This evolution means less reliance on traditional search results—and fewer clicks on Google ads.
To counter the threat, Google is accelerating development of its AI Mode, powered by Gemini, which offers conversational results similar to ChatGPT. But whether that will be enough to hold market share is still unclear.
Privacy is another concern. Ads inside chatbot conversations raise questions about how user data will be used. Will ads be based on your chat history? Will it affect trust in the platform? These are questions OpenAI must answer before launching ChatGPT ads widely.
For marketers, this could be a game changer. Ads placed in AI conversations offer new ways to connect with users at intent-rich moments. But how this model works and how users respond will shape the future of AI-driven advertising.
