Tag Archives: Digital Technology and Changing Shopping Preferences

The Future of E-Commerce, Digital Technology and Changing Shopping Preferences

There is no stemming the digital tide. 2016 saw digital advertising revenues overtake TV ad spends, with revenues for the former surpassing the latter. Ride this bus or get thrown under: the cultural and commercial imperative to go ‘live’ and be connected has engulfed commerce. And businesses both big and …

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