Shan’s New Ad Is a Step into the Right Future!

Shan masalas have been a part of most Pakistani households, for quite some time now. With media becoming more powerful than ever brands come up with new and most innovative advertisements. Some tug at your heartstrings and some make you think. This Shaan ad is like a combination of both. It is a step in the right direction and we couldn’t be proud. 

Shan Thematic TVC 2020

Video Credits: Shan Foods

The Story

Shan tries to break gender stereotypes with this new TVC. It is a very emotional ad revolving around a father and a daughter duo. The daughter is a modern working woman and the father stays back. The mother has passed away some time back. The young girl comes back home and cooks food for the father who waits for her to come earlier. One particular night she comes back and apologizes for being late. She also tells him that since the next day is her birthday they can do something different and eat out. The next day she comes back late again with food but is welcomed with the biggest surprise. Her father cooks food for her by looking at her mother’s cookbook and says that it is not only her job to cook food.

You are crying… We are not! 

With this ad, Shan sends an important message of that to divide the roles with equity and not specify work for only one gender. The father proudly makes food for her daughter who goes out for work. Did you notice how progressive that looks? It would be great if all the men understood the value of a woman and that it is not only her job to cook. Food should be made with love and attention and that is all you need to cook a delicious meal and Shaan Masalas maybe! 

Kudos to the brand and agency for producing brilliance.

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