PFDC Sunsilk Fashion Week is to be held from April 18 – 21, 2015

The much anticipated PFDC Sunsilk Fashion Week is to be held from April 18 – 21, 2015 in Lahore. Pakistan Fashion Design Council (PFDC) is all set to showcase trends for 2015 with a special focus on fashion for the coming sizzling summers.

Mrs. Sehyr Saigol-Chairperson PFDC, while talking to media on the upcoming event said, “We introduce 3 separate categories for Luxury/Prêt, High Street and Textile at PFDC Sunsilk Fashion Week, giving each entirely separate show space, times, audience exposure and viewing power. Our High Street fashion brands have been given a standalone show time on two separate days as early evening shows and Textile brands a separate dedicated day for Voile shows on Day 3 of PSFW 2015, a measured step to further highlight Pakistan’s textile prowess and high street fashion strength which are of significant importance to national and international fashion markets.”

Asanga Ranasinghe-VP Home and Personal Care, Unilever Pakistan, commenting on ‘The Sunsilk Girl’ and Sunsilk’s association with PDFC Fashion Week said, “Fashion is very close to this aspirational Pakistani girl making the PFDC Sunsilk Fashion Week a highly valued platform for us. We recognize PFDC’s efforts to promote the fashion industry and experienced and upcoming talent alike. Sunsilk has been a part of this fantastic journey for 6 consecutive years and continues to shape aspirations, taking contemporary fashion directly to the homes of consumers and encouraging them to script their own stories of success.”

In collaboration with Bank Alfalah, the event will also display creations of four emerging dfashion esigners as the Bank Alfalah Rising Talent.

PFDC is a non-Profit organization which intends to establish itself as an enabling platform in the field of fashion design in Pakistan.

Also See:-

– Previous Fashion Week Updates

Sam Irfan