Pepsi Pakistan organize a musical evening at LUMS for “Chamke Hum se Pakistan” campaign

Lahore 11^th September 2015: After the successful launch of Pepsi’s campaign “Chamke Hum Se Pakistan” with a melodious new anthem, “Chand Sitara”, Pepsi Pakistan organized a musical evening at LUMS by bringing together the legends of Pakistani music – members of Vital Signs & Junoon.

In Aug, Pepsi Pakistan unveiled its anthem “Chand Sitara” at the launch of its “Chamke Hum se Pakistan” campaign, which endeavors to inspire the youth by shedding light on the young achievers of Pakistan, our unsung heroes, who represent the country and shine in various fields such as sports, education and social service.

Cricketer extraordinaire Zeeshan Abbasi, Professional racing driver Saad Ali and Chess prodigy Mehek Gul; the talented Chand Sitara’s Pepsi brought to the fore as part of the campaign, graced the evening. They highlighted their respective professional achievements and the audience lauded their contributions to the field and to their nation.

Pepsi recognizes the efforts and contributions of such talented and passionate Pakistani youth, their passion to represent their country, and be the glory of Pakistan. It is this vision that drives the spirit of the “Chamke Hum Se Pakistan” campaign of which the song “Chand Sitara” is a faithful testimony.

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PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.