Mobilink becomes First Telco in the World to Launch Facebook at Work

Islamabad – 23^rd February, 2016: In a move to increase efficiency and collaboration amongst employees spread across the country and ensure communication can become more efficient, Mobilink has become the first Telco in the world to launch Facebook at Work, the business version of Facebook that allows companies to build more productive, efficient and collaborative workplaces.

The enterprise service shares a similar look and feel to the personal Facebook network but is completely separate from the consumer Facebook service. The service also has built in enterprise-grade security and administration tools.

“As we move towards digitalization, Facebook at Work will serve as a platform which will not only connect our employees better but will also serve as an informal platform for information sharing. I am confident that the use of Facebook at Work will enhance our ability to communicate more effectively and help develop a better integrated Mobilink family,” said Jeffrey Hedberg, President and CEO – Mobilink.

“Facebook at Work has not only increased employee engagement, but has removed typical line management and hierarchical barriers to communication. It has also improved two-way communications and reduced outbound email traffic,” added Ehtisham Rao, Head of Digital Services – Mobilink.

With many of Mobilink’s employees already using the consumer version of Facebook, adoption of Facebook at Work throughout the organization was a simple process for Mobilink’s HR and Digital teams. The Telco initiated various creative engagement activities i.e. a Dubsmash Competition, Knowledge Share, and other similar activities to promote the use of the enterprise service amongst employees.

“In Facebook at Work, we have a tool which allows us to further embed our work culture across the organization,” said Asghar Jameel, Chief Human Resource Officer – Mobilink. “We want to derive an open, collaborative and non-hierarchical culture through the utilization where teams can communicate, share and solve problems in ways that traditional tools cannot.”  

Facebook at Work looks and feels the same as the Facebook that we use every day. The key difference is that it allows workers to create an additional work account that is separate from their own personal Facebook account. It uses familiar Facebook features like the news feed, groups, messages, and events, but has been designed purely for sharing content and collaborating with co-workers to build a more connected and productive workplace.

About Mobilink      

Mobilink is Pakistan’s leading provider of voice and data services. With over 36 million customers, Mobilink maintains market leadership with coverage in over 20,000 cities, towns and villages across Pakistan. With an investment of USD 4.3 billion in Pakistan, Mobilink continues to innovate through cutting-edge, state of the art technology, a portfolio of Mobile Financial Services, strongest brands, the largest portfolio of value added services, the largest bio-metric SIM verification footprint as well as the country’s largest network with over 9,000 cell sites. The company also has the largest distribution and call center network that enables it to offer wider accessibility and quality customer services across Pakistan.